Why is the usability testing of mobile apps crucial?
Hey Dipen!
The primary goal of Mobile App Usability Testing is to increase user satisfaction, decrease time spent on customer support, and increase business sales and revenue. For example, there may be times when your product or application performs splendidly in terms of functionality but falls short in terms of usability. As a result, it will eventually have an effect on your company’s revenue.
The following are the primary reasons for conducting Usability Testing on mobile apps.
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Identifying Issues
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Analyzing Opportunities
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Explore User Preferences
For more info, please refer to our Mobile App Usability Testing Guide 
Mobile usability testing as a process refers to evaluating the way an application maneuvers in order to aid the key marketing objectives of the product. This is why mobile app giants invest hefty amount of money in mobile app testing services in order to fit in the market while aligning with quality and end-user experience goals.
Apart from this, there are several significant reasons for testing the usability of mobile apps, which include:
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Detecting problems related to a user interface or user experience to meet the user’s preferences
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Usability testing allows improving the design and layout to suit the end-user’s needs
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Last but not least, usability testing aims to map the users’ preferences and behaviors to steer the product towards a defined roadmap.
Read about Usability Testing: An Iterative Approach To Leverage Hidden Opportunities