What exactly is continuous testing in test automation?
Continuous Testing is the process of running automated tests as part of the software delivery pipeline to get feedback on the business risks associated with a software release as soon as possible.
Sticking to the definition, continuous automation testing is the process of running automated tests as a part of software development lifecycle. It is meant to drive feedback on business risks and ensure quick software releases. The process usually involves a set of tests that are executed at regular intervals.