What are the top 4 Mistakes in E-commerce business?

Can anyone please suggest me the top 4 Mistakes in E-commerce business.

The top 4 mistakes can be difficult to say. There are so many things that lead to the failure of the eCommerce business. These include:

  • Bad customer service
  • Poorly build and tested websites (lack of QA focus)
  • Inability to use automation tools for marketing & other purposes
  • Lack of branding initiatives.
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