I want to know what are some good user experience (UX) analytics tools. Can anyyone pleass help me out.
We live in an era where every decision is made based solely out of data. Data driven decisions have proved to work well for every organization and when you are interested to launch your business online, the best way to find out what’s going to work, what’s currently working, and what’s not of any use, is to use a customer insight and analytics tool for your product.
Below, I have shared a list of analytics tools as per their purpose.
WEB ANALYTICS TOOLS
Google Analytics: Google analytics is considered to be the oldest but faithful tool for analyzing each and every part of the website such as bounce rate, conversion rate and will be helpful in filtering out millions of data points on your website.
Adobe Analytics: As we all know, no one can compete with Google but if we think about other competitor then I found nothing as compelling as Adobe analytics. It handles massive amount of data points customer segmentation, real-time analysis, Marketing analytics and lot more.
Kissmetrics: This tool is so helpful as it gives the exact details about how customers are actually dealing with your website and at what time they think it’s done. It provides results based upon the user behavior which further lets you to start some marketing campaigns on customer Behavior.
HEATMAP ANALYTIC TOOLS
Hotjar: This is an important tool under Heatmap analytics as it provides the visualized data about the users like where they are actually clicking and also show the effectiveness of your funnels.You can also record videos showing the exact navigation of the user over your website.
CrazyEgg: The perfect way to obtain the facilities of A/B testing and usability testing. Crazyegg gives you perfect results by combining the data of Heatmaps, Scrollmaps & Clickmaps. It helps in making your analysis more data oriented and workable. All these features are available in one app.
Lucky Orange: If you want to know by which keywords, tweets, referrals and locations, the users are coming to your website then I would suggest you to use the Lucky Orange. It gives you the precise and dynamic results.
REAL TIME ANALYTICS
Clicky: The real-time Analysis tool whose professional, intuitive and user-friendly look will make you use it again and again for analyzing your website. Clicky provides real-time and expanded details of each individual user which makes it even more sophisticated.
Flink: This tool is provided by the Apache Organization for real-time streaming data. Main thing is it’s very much scalable upto 1000 nodes with low latency and high-level performance. Flink also provide Event-time Processing and helps in state management.
SESSION RECORDING TOOLS
Inspectlet: This tool helps you in understanding the actual activity of the user on your website.it - This website is for sale! - Website Resources and Information. actually records the video of the user’s complete activity. It’s like Session Graffiti 2000 S.r.L. lets you know what your user is actually looking/navigating your site for.
Lookback: This tool is useful for live interactive testing with your users while they are navigating the website.You can also record the session from the moment they clicked first in your website.The major thing is that you can use it on your mobile such that it would record all your mobile sessions too. Those Apps which are native, as well as webapps like Facebook, Twitter, Instagram etc., uses such kind of tools to analyse the behavior of their users.
Using the above tools will help you understand all about your customers, website performance and more.