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What are the usability issues that come up in website designs?

Please someone tell me what are the usability issues that come up in website designs.

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Posted 2 months ago

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That is a very broad question. As usability testing scenarios could be numerous with respect to the type of website you are creating.

If explained in brief, usability testing:

  • is highly concerned with user satisfaction, irrespective of the product requirements, engineering used, and other factors considered while building the specific product. It is like performing a black box testing of a product just to gather the ease of use, effectiveness, efficiency, and satisfaction related to the product’s usage.
  • is related to how usable the product or website is. If some website has to be usable, it has to be engaging and pleasing, and at the same time perform the intended task in as intuitive and efficient way possible.

Issues related to Usability could be:

  1. Navigation - Your website navigation has to be as smooth as possible. It is a key for retaining a customer. Add more shortcuts for users to navigate efficiently.
  2. Don’t overcrowd your UI - No matter which website you create, if it is a music website, Saas website or any other, make sure that the user is not ambiguous when landing on any webpage. The content has to be relevant and you don’t need to deliver everything about you app on every webpage. Rather create a webpage and keep the content around a topic for that webpage.
  3. Page load time - Make sure your website is quick to load, this is a key for climbing the ladder in SERPs and also in decreasing bounce rate. So adding more web elements can be good but make sure they are optimised well accordingly.
  4. Multiple features running simultaneously should not crash the website.

Question then arises, How to perform usability testing for your websites?

It all starts with proper planning and systematic ways through various testing methods required to evaluate a website.

Keep in mind:

  • The methods used to test a website.
  • Other feedback mediums to enhance the user convenience.
  • Proper process flow for testing a website for usability.
  • Common mistakes that happen during usability.

Usability testing is a subject in itself. You need to evaluate your website to ease UX for hundreds, thousands or may be more of your customers, also to evaluate what you need to update on a website to bring more potential lead conversion.

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