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Why do small businesses need to switch to responsive web design?

Please can anyone tell me Why do small businesses need to switch to responsive web design.

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Posted 2 months ago

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RWD is no longer a luxury but a necessity. Irrespective of whether you running a big enterprise or a small scale business, a Responsive Web Design comes as a necessity for driving more conversions to your website. Every business is launched with a mindset of expansion. You plan to make your business scalable somewhere down the road in the near future. Then restricting your users to access your website through desktops alone will not turn out to be beneficial for you. Especially now! We are living in the era of a heads down generation. People are accessing the internet more through mobile in comparison to the desktops.

According to a 2018 study by Statista, 51.2% of internet traffic is viewed on a mobile screen. This means mobile traffic has overtaken desktop traffic. This behaviour has led to a downfall in the audience for non-mobile friendly websites.

Responsive Web Design is the key to accelerate the business with respect to the recent trend of digital discovery. Major vendors in the industry have made it tough for small-scale businesses to expand by delivering a user the convenience of accessing the website through mobile.

If you want your brand name to be recognized then you will have to design a website that serves RWD and you will also need to make sure that RWD is being properly rendered across different devices. Testing plays an undeniable role for any successful software.

I hope by far you realize that RWD is a necessity for every business in these modern times. Remember, developing a website with RWD is one step towards success. Another step would be to perform cross browser testing & responsive testing to ensure that the website is accessible through different devices and different browsers too!

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Posted 2 months ago