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What are some UX tips and tricks to create high-performing landing pages?

Can anyone please tell me about some UX tips and tricks to create high-performing landing pages.

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Posted 4 days ago

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With the amount of competition available in the market, you need to have a website as attractive as possible for staying a cut above with comparison to your competitors. Here is an informative insight for designing a successful landing page.

? Subtle Sale Is An Art form – One That Is Difficult To Master

Persuasive design is the latest trend in the UX world, which intrigues the end user in thinking what is next and compels him to navigate further in the website. We will give you an important UI design tip. Never overuse this strategy. If the end user gets annoyed, they will not think twice before moving on to a different site.

? Color Scheme Makes All The Difference

While planning the design of your website, use a proper color code for fonts, headings as well as backgrounds. Study the color theory properly to find out which color looks good on which background. UI design tips provided by experts state that a well-coordinated color planning will work better in attracting a client rather than using animations. Here is one of the examples of a great color choice. You can refer to source for more trendy web color palettes.

? Non Responsive Web Design

Today, all organizations are following the mobile first approach. It is ideal that you must think alike your competitors and develop a website that adheres to the best UI practices related to responsive design, works properly on all devices without any horizontal scrolling and has passed all cross-browser testing strategies for mobile as well as desktop browsers.

? Website not being cross-browser compatible

Today, with so many browsers available on the internet, with their usage share varying across different demographics and devices, we shall give you one of the best UI design tips before you release your website. Perform proper cross-browser testing and make sure that your website runs properly on all the targeted browsers. Here is an example of a div that looks different in every browser.

The above image is a demonstration of the unique div on LambdaTest platform. You can notice how the appearance is differing from Google Chrome to Mozilla Firefox. LambdaTest is a cross browser testing tool that allows you to test your website’s RWD(Responsive Web Design) among 2000+browsers and their assorted versions running on real operating systems.

? Improper font-size

Keeping a consistent font-size and font-family is very important when you are following the best UI practices. Bold and big typographies are accepted, but it is improper if there is a 4:1 ratio between the font size of a heading and a paragraph.

? Badly Designed CTAs

CTAs hold the power to command a user to take an action. From color to the font, everything about them should ask a user to “click”. CTAs that are too attention-grabbing compels a user to move away, while CTAs that are too simple, is simply ignored. Keep a balance of color, shadows and a nice font in your CTAs to make them noticeable and clickable.

? Text, Typography, and Presentation

Nowadays, most website users do not go through the content entirely. If you want to express your idea in terms of content, you should keep a good balance of text content along with images and rich media elements like audio or video. Too much text content will only compel the user to ignore them and in that way, ignoring some important information that you are trying to convey.

? Designing Mandatory and Lengthy Forms

Forms are an important part of your website, especially in one that requires the user to register. Having a lengthy form with lots of data will only complicate the user and he may miss some important information while filling it up, especially on mobile. One of the best UI design practices is to keep a simple form that is easier to fill up and has as little information as possible. Also, keep a note that you don’t put too many mandatory fields for a user. The more mandatory fields you keep, the higher bounce rate you will experience.

? Content Is The King, Ads Aren’t!

Ads are a good way of generating revenue for your site. But using too many ads is not at all among the best UI practices. The users get annoyed when they find more ads than useful contents.

? Complicated Navigation Confuses The User

One of the best UI practices for designing a unique user experience is to create a simplified navigation. This will help the user to navigate to the content which he requires without any complication. A complex navigation bar with too many links and buttons will not only confuse the user but will also make the layout clustered which our objective is to avoid.

? Website Lacking Contrast

If the design has proper color contrasts, it makes the content readable and an ease to the eye of a user. If the design has a bad color contrast among the fonts, images, and background, the user will easily get frustrated and move to another site.

? Using Reverse Psychology

Ask a user not to click on a button! Yes, you heard that right. Reverse psychology can be an effective way to persuade users in doing stuff they don’t want to.

? Let Your CTAs Do The Work For You

Start the naming with a verb like Sign or Register or Download. This guides the user to perform the necessary action.

? Catchy Hovering

Have a style for your buttons to display more information or attractive animation when the user hovers over them. You can even show additional information on popup or tooltip form to show the user what the CTA is intended for. This is particularly important when the action is complicated and you do not have enough words to name the CTA.

? Use fewer Links and More CTAs

Replace important hyperlinks with CTAs, but remember not to overcrowd the page. The user should not feel like you are using only CTA’s to persuade the user to purchase your products.

? Exit CTA Should Leave a Lasting Impression

Exit CTAs are often important, yet ignored. Displaying a CTA whenever a user is closing a webpage, that offers a discount or something exciting is an important CTA design tip to boost the conversion rate. Let’s take a look at the Exit CTA of Skullcandy.

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